Enterprise Platforms | UX/UI at Scale

5
Client
Bswift Clients' Microsites
Year
Nov. 2023 - July 2025
Site
https://tinyurl.com/4z5tucv4

The Challenge

What Opportunity Were We Maximizing?

Large corporations face a unique challenge: delivering comprehensive, yet intuitive, employee benefits experiences to vast and diverse workforces. These weren't just websites; they were intricate digital products requiring seamless integration with existing HR systems and catering to varied user needs (from retirement planning to healthcare benefits). The primary problem was often transforming complex, dense information into easily digestible and navigable digital portals that truly served the employees.

My Role

Driving the Solution

As Product Designer, I was at the forefront of this ambitious effort, leading UX/UI design across 10+ complex digital projects for these enterprise giants. My role transcended individual screens; I was instrumental in driving seamless design integration with 4+ cross-functional teams, optimizing design processes, and ensuring rigorous alignment across all stakeholders. This was about delivering not just designs, but enterprise-grade solutions.

The Journey

My Data-Driven Design Process

My process for these large-scale initiatives leveraged the strategic thinking honed in my architectural and project management background. It involved meticulously understanding complex information architectures and mapping the diverse needs of employee user groups [employees at various life stages]. I designed intuitive navigation systems, clear information hierarchies, and user-friendly interfaces for dense benefits information.

Crucially, I focused on operational excellence in the design process itself. This meant optimizing project roadmaps and fostering efficient collaboration with engineering, HR, and legal teams. My past experience orchestrating 35+ large-scale projects and achieving a 97% on-time delivery rate was directly applied here, streamlining workflows and improving the design-to-development handoff.

This proactive approach to process optimization ensured that our design efforts translated into swift and successful deployments.

The Solution

Bringing the Vision to Life

The solutions delivered were robust, scalable, and employee-centric benefits portals. Each microsite [Progressive, NVIDIA, Lay-Z-Boy, Iron Mountain, Ecolab] provided a comprehensive, easy-to-navigate overview of benefits, spanning physical, emotional, financial, and professional well-being. We translated complex policy information into clear, actionable interfaces, ensuring employees could efficiently manage their benefits, understand their options, and access critical resources.

The Impact

Quantifying Success for Users and Business

Our design efforts yielded significant, measurable impact across these enterprise platforms. We achieved an average 18% uplift in user engagement across diverse client platforms, directly enhancing the employee experience. My focus on process optimization resulted in a 30% reduction in iteration cycles, accelerating time-to-market.

Also, we increased team efficiency by 25% and maintained an impressive 95% on-time project completion rate, alongside a 12% improvement in design-to-development handoff efficiency. These metrics underscore my ability to deliver not only compelling UX but also significant operational value.

Reflections

Lessons Learned and Future Growth

Designing for enterprise scale reinforced my expertise in managing complex information architecture and catering to the nuanced needs of vast and diverse user bases. It highlighted the critical role of strong cross-functional collaboration and process optimization in achieving successful outcomes for large organizations. This experience solidified my capacity to navigate intricate corporate environments and deliver scalable design solutions that drive both user satisfaction and measurable business efficiency.

{Key Tools} Figma, Sketch, Adobe XD, Photoshop, Illustrator, InDesign

{Project Type} Enterprise SaaS, Employee Benefits Platforms, Large-Scale UX/UI Design, Cross-Functional Leadership